About the Collection

Inspired by the vibrant streets of Cote D'Azur, our Spring/Summer ‘25 collection is effortlessly light, smooth, and designed for easy wear. We've introduced new fabrics and colors to elevate your wardrobe—Tencel in rich palm and classic navy, alongside linen in refreshing shades of sky, oatmeal, and raisin

Confident Essentials and Modern Designs

We offer versatile, well-made garments with everyday life in mind. Effortless. Modern. Made in the USA.

Matching Sets

Discover the timeless simplicity of Natalie Busby’s matching sets. Crafted from sustainable fabrics, these versatile pieces offer a flattering fit, perfect for any occasion. Designed for those who appreciate simplicity and sophistication, making dressing well easy.

Our Favorite Spring Fabrics

Linen

Derived from flax, this fabric requires minimal water usage and no pesticides. The flax used in our linen is generally sourced from Europe and is cultivated without any irrigation, making it an easy, sustainable choice. 

Cotton Poplin

Derived from cotton, this fabric is lightweight, breathable, and durable. Our cotton poplin is sourced responsibly, requiring less water than conventional cotton, making it a versatile and sustainable choice.

Tencel Viscose

Tencel Viscose the ideal fabric for your everyday wardrobe staples.Our blend is 63% certified Tencel and 37% viscose. Tencel is made from wood pulp within sustainably managed forests that use closed loop production.