Fabrics that feel good

Super-soft fabrics make clothes that feel real good.

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Thoughtful Practices

Responsibly made in the USA. 

Collections focus on the incorporation of natural and sustainable textiles. We take this mission seriously and we continue to educate ourselves on new materials and processes to make smart choices. 

To eliminate excess inventory,  we rely on small batch production. We cut garments in small runs that can be replenished with demand. If we're out of something you love, sign up to be notified. We'll drop you a line when we re-cut. 

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Luxury is clothes that move with you

smart essentials that pack, travel, work, and play


Natalie understands that for the modern woman, her ultimate luxury is her time. She sets out to achieve the unspoken art of "just enough" and creates streamlined collections that span age and personality. Pieces that are versatile, chic, and effortless. For Natalie Busby, the woman always wears the clothes and the clothes never the woman. 

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